Designing digital experiences that connect business strategy, user needs and measurable outcomes.
Years of experience
Business supported
Websites and pages created
I analyze user needs, business objectives, and project context to identify meaningful opportunities and define the right direction.
I transform insights into intuitive user flows, clear information architecture, and interfaces that simplify the user experience.
I continuously evaluate and improve digital experiences based on user behavior, performance data, and iterative feedback.
A selection of projects where I applied UX principles, information architecture, and digital strategy to solve real business and user challenges.
Designed a specialized digital experience to help families access information and support related to Alzheimer’s and dementia care.
Designed a nonprofit website focused on storytelling, trust, and effectively communicating the organization’s social impact.
Designed and developed a website for a senior living community focused on improving navigation, audience segmentation, and communicating its value proposition.
Digital Marketing Manager | 2024 – Present
Manage the digital experience for 15 senior living communities across the United States, overseeing content architecture, website optimization, landing pages, and digital integrations that support business objectives.
UX Designer & Web Development | 2023 – 2024
Designed websites and digital experiences focused on user experience, information architecture, and conversion, participating from strategy through implementation.
Marketing Manager | 2022 – 2023
Led SEO initiatives, website development, digital integrations, and performance reporting for multiple clients.
Marketing Manager | 2017 – 2022
Managed digital marketing initiatives, website design, email marketing campaigns, and lead generation strategies for multiple brands.
- User Research
- Wireframing
- Prototyping
- Information Architecture
- Usability Testing
- Design Thinking
- Figma
- Adobe XD
- WordPress
- Elementor
- WooCommerce
- Google Analytics
- SEMrush
- HubSpot
- Doppler
- Photoshop
- Illustrator
(Google)
Training focused on user research, digital experience design, prototyping, and usability testing using user-centered design methodologies.
(Tecnológico de Monterrey)
Program focused on eCommerce strategy, digital sales optimization, customer experience, and online business management.
(Coderhouse)
Training in modern web development using HTML, CSS, and JavaScript, with a focus on responsive design and web development best practices.
Whether you’re looking for a UX Designer, discussing a new project, or exploring a professional opportunity, I’d be happy to hear from you.
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